Wednesday 23 June 2021

The Black Girl Luxury Movement/Aesthetic and Why I am Here for it

Hey Guys,

You would have to be living under a rock to not notice the black girl luxury movement and the beautiful women that continue to make content for this aesthetic, while living their everyday lives. I am completely and utterly obsessed with this movement. It’s so refreshing to see a narrative about black women that doesn’t include struggle! 

I remember when I was younger and I bought fashion/beauty magazines, or even when I joined Instagram and Pinterest. There was hardly any content, at the time created by or for women of color, and, if left to television, women of color were more likely to be portrayed as ghetto/single moms/mammies or any other stereotype that has to do with ‘struggle life’. This movement and/or aesthetic falls outside that. You can see images of black women going on vacation, having nice things, and being spoiled by the men in their lives. What’s not to love?!

I understand that many criticize this movement as materialistic and others say it doesn’t do enough for women of color because we are still disproportionately affected by systematic injustices, such as dying during childbirth. Is there a better way to show women of color enjoying luxury in a single image? I am going to argue no. It is easy to use a designer bag, a bottle of champagne or a nice hotel room to represent the idea of luxury, and whatever luxury may mean to you specifically. Is there an aesthetic way to photograph a trust or 401k portfolio? 

I don’t think that this movement must solve injustices for women of color. I truly believe that it can stand on its own and serve as inspiration and/or escapism. It really doesn’t have to be more than a safe space where we can dream and leave our fights at the door.

These images are everything the teenage, and the young adult version of me, wanted to see. It’s the portrayal of black women with good lives, loving significant-others and disposable income.

I am here for it!

Until next time guys, thanks for reading.
xoxo TianShanae



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